Those conversations, and the information that sparked them, improved understanding of the HPV vaccine and boosted girls’ willingness to receive it. This included content produced for Tujibebe, Girls Effect’s brand in Tanzania, which has reached an estimated 12.5 million people.Ĭonsumers of our content were more likely to speak to their family about a broad range of health issues. So we created a myth-busting TV, social media, radio and magazine campaign to reach girls and their families with information about the HPV vaccine and inspire conversation, helping girls engage with the content more meaningfully than passive viewers or listeners. It was also proving hard to contact many eligible girls who were out of school. We found girls had significant information gaps around the vaccine, with many thinking it leads to infertility. Girl Effect and Gavi worked with the Ministry of Health to identify the reasons why and explore solutions. Tanzania rolled out the HPV vaccine nationally in 2018 to 14-year-old girls, but there was low levels of uptake, particularly of the second dose. They also have a better factual understanding of the HPV vaccine and trust its safety. When TV drama viewers are compared with non-viewers, Yegna audiences have greater knowledge about cervical cancer and the HPV vaccine. The TV drama has recently finished its fourth season and had around 90% of viewers watching the series weekly or fortnightly. The show tackles real-life challenges that teenage girls face today, including topics on health and the HPV vaccine. Yegna introduced Ethiopia’s first TV drama for teenagers, a national broadcast that reached urban and rural communities, captivating an audience of over 9.8 million people, including 14-years-old girls, the target vaccine group. Girl Effect’s youth brand Yegna is a household name that has nationwide reach through its media content. Overall Rating: 8/10 Video Glitch Feature: 7/10 Veed.io’s online video editing software is ideal for influencers and social media content creators, but any artist can use its nifty tools and features to create glitch effect videos. Additionally, girls can face greater parental controls resulting from safety concerns and cultural expectations. Many Ethiopian families live in communities where a lack of infrastructure hinders access to information.

Girl effect video for mac